Author of white paper launched by Technogym at UKactive Sweat
Posted on March 9, 2018
Nicola Joyce was the copywriter chosen to author Technogym’s 2018 white paper – “Intensity Matters: The Rise of High Intensity Interval Training and the Boutique Sector”.
The white paper, special report, and bonus industry interview were launched at ukactive’s Sweat conference on 8th March in London.
Technogym were the headline sponsors and lead partners of this ukactive event.
Nicola’s role as white paper editor included:
- attending the industry roundtable (on which the paper was based)
- conducting a separate one-off interview
- writing the white paper and special report
- gathering extra academic research references
- and making sure the final copy met the brief: a combination of editorial style and thought-leader gravitas
You can download the white paper here: Technogym Boutique Fitness and HIIT white paper 2018