Category Archives: News

Nicola Joyce journalist: NGB and sport industry bylines

As a journalist, Nicola Joyce specialises in sport and fitness. She writes for consumer magazines and also for the publications produced by some sports’ national governing bodies (NGBs) and other sport industry bodies. She recently wrote for the International Olympic Committee’s “The Olympic Review” – the official publication of the Olympic movement. Previous industry magazine […]

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First page on Google for fitness client

Nicola was approached by London personal trainer Kat Millar who asked for help with copywriting, social media and SEO. After a few tweaks, some targeted and well-written copy and an active approach to online marketing, the results have made Kat very happy: “I don’t know how she does it, but Nicola managed to get me […]

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Blogging for commercial and editorial photographer

Nicola has been commissioned by award-winning editorial and advertising photographer Karan Kapoor to write, upload and manage blog content at his site Karan Kapoor’s blog.

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Nicola Joyce guest speaker at Fitness Industry Association (FIA)

Nicola Joyce was invited to address the Fitness Industry Association (FIA) at their monthly Communications Forum in February. Speaking as a freelance journalist, blogger and copywriter, Nicola spoke about how PRs, operators and marketeers can connect with journalists and make the most of the relationship. She gave advice on what makes a good press release, […]

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Web copy for London personal trainer

Nicola recently wrote website copy for Mack Parnell of Reboot PT, a personal trainer in North London. He asked Nicola to redo his existing homepage text and write copy for a new FAQ page. He also asked her to write copy for his services pages, including weight loss, nutrition, muscle building and kettlebells. Nicola also […]

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Press release for local charity bootcamp

Nicola recently wrote and distributed a press release for a local fitness bootcamp, securing editorial coverage in the Wokingham Times, coverage online and an interview on local radio. Nicola wrote the press release, including sourcing a quote from the charity which would be benefitting from the event, researched a media list and then sent the […]

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Social media for debtDr Berkshire

Berkshire’s debtDr contacted Nicola, asking her to help him expand his use of social media. After building him a WordPress blog, Nicola now regularly blogs on his behalf, manages his blog admin and publishes his blog posts via Twitter.

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Web copy for

Nicola was contacted by the owner of, a website dedicated to the art of choosing and buying the ideal triathlon wetsuit. Nicola frequently writes articles, kit reviews and wetsuit tests for triathlon magazines, so she was very well placed to write the content. She supplied wetsuit reviews and three feature articles for the site. […]

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Web, DM copy for technology client Global Crossing

In association with The Marketing Package, Nicola recently started supplying freelance copywriting services to Global Crossing, a global IP solutions provider. She has worked on DM and e-DM, web copy, sales letters and a specific DM campaign.

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Great London Swim review live on

Nicola was commissioned by Sportsister magazine to swim and review the Great London Swim. Her review is now live on the Sportsister website. 

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