Email marketing 1
Posted on September 3, 2010
Writing for digital marketing demands short, concise copy which delivers a message and persuades audiences not only to read but to take action. Success is measured by open-rates and click-throughs.
Wildfire UK are a digital marketing agency in Aldermaston, Berkshire, and Fruitdrop are their client.
To write sharp, snappy copy, targeted at the client’s particular readership, which would make readers open the email, read to the end and click through. Copy has to be suitable for audiences using computers, laptops and smartphones.
Wildfire UK require the copy used within all our digital campaigns to be of the highest professional standard. Copy is one if the key factors that affects whether or not a campaign is successful.
We are picky to say the least!
Wildfire UK began by using Nicola’s copywriting services for our own website copy and then for our clients’ digital marketing campaigns.
We very quickly began to see Nicola as an invaluable extension to our team. She constantly meets our high standards of work, producing effective copy for a huge variety of clients. And she consistently exceeds our expectations in terms of her reliability, ability to understand a brief thoroughly and turn around work to a tight deadline. Nicola is a driven, proactive and professional completer-finisher and I would not hesitate in recommending her for any copywriting project.
Layla Rea, Managing Director, Wildfire UK