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Where Does Storytelling Fit Into Your Marketing Activity?

Where Does Storytelling Fit Into Your Marketing Activity? Have you ever told your audience why you came up with the idea for your business? Why you do what you do? If not – why not? Stories matter. People DO want to hear the story behind your brand, your business, your flagship product, and your newest […]


Author of white paper launched by Technogym at UKactive Sweat

Nicola Joyce was the copywriter chosen to author Technogym’s 2018 white paper – “Intensity Matters: The Rise of High Intensity Interval Training and the Boutique Sector”. The white paper, special report, and bonus industry interview were launched at ukactive’s Sweat conference on 8th March in London. Technogym were the headline sponsors and lead partners of this […]


Nicola Joyce interviewed on SBS Radio podcast

Nicola Joyce is on the Shredded By Science podcast – SBS Radio. Lawrence Judd invited her on as part of their “Vegan January” focus, to talk about the Vegan Month she did last year. Have a listen – it’s on iTunes or Spotify. You can find all of Nicola’s Vegan Month posts here. Find Nicola […]


Customer Case Studies Written By A Professional

If you run a fitness business, you already know the importance of “social proof”. You probably also know how time consuming it can be to pin down your clients, interview them, and turn their words into a well-written case study with serious marketing power. Nicola writes amazing customer stories for fitpros’ websites, blogs, or social […]


Nicola Joyce interviewed by Pullup Mate

One of Nicola’s copywriting clients turned the tables last month, asking her to be the subject of a blog post instead of writing it. Pullup Mate – the home workout gym – interviewed Nicola about bodybuilding, powerlifting, and Channel swimming. You can read the whole interview here at Nicola Joyce Pullup Mate interview. (Nicola regularly […]


TFN interviews Nicola Joyce about “how to work with a fitness copywriter”

The Fitness Network, the website for “insights from the most successful entrepreneurs and marketers in the Health and Fitness sector” has interviewed Nicola about how fitness businesses can make the most of commissioning a copywriter. In the interview – which you can read in full here – fitness copywriter interview, Nicola gives advice about making […]