Tag Archives: copywriter

Selected for PTDC “best fitness articles” of the week

One of Nicola’s own blog posts has been selected for the Personal Trainer Development Centre‘s “Best Fitness Articles Of The Week” slot (April 8th 2018). Nicola has been featured in this slot on previous occasions, but for content she has written for copywriting clients. This time it is her own blog which made the cut. […]

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Storytelling for fitness business marketing: The Quest

It’s time for the third and final type of story in my series…. The Quest “The Quest”-type stories come after “Rags to Riches” stories in Christopher Booker’s famous list. The protagonist (and usually some companions) bravely strike out to unknown lands – either to find or win back some very important object, or to finally […]

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Nicola Joyce interviewed by Pullup Mate

One of Nicola’s copywriting clients turned the tables last month, asking her to be the subject of a blog post instead of writing it. Pullup Mate – the home workout gym – interviewed Nicola about bodybuilding, powerlifting, and Channel swimming. You can read the whole interview here at Nicola Joyce Pullup Mate interview. (Nicola regularly […]

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TFN interviews Nicola Joyce about “how to work with a fitness copywriter”

The Fitness Network, the website for “insights from the most successful entrepreneurs and marketers in the Health and Fitness sector” has interviewed Nicola about how fitness businesses can make the most of commissioning a copywriter. In the interview – which you can read in full here – fitness copywriter interview, Nicola gives advice about making […]

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Nicola Joyce profiled in Get PT Clients magazine “Copywriting” edition

Nicola was delighted to be interviewed by Get PT Clients magazine, the magazine for PTs and fitpros who are serious about their business marketing. Her feature profile will be in the October edition, which is dedicated to copywriting and content marketing. Find Get PT Clients on Facebook here. When the copywriting edition with Nicola’s interview […]

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Nicola Joyce at thefitwriter in PTDC’s Articles Of The Week

An article Nicola wrote for her copywriting client Lift Big Eat Big has been selected for The Personal Trainer Development Centre’s “Articles of the week….” feature. The article about disordered eating and the fitness industry was commissioned by client Lift Big Eat Big and is hosted on their website – you can read the original […]

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12 Years In Business (Or “Why Being Made Redundant Was The One Of The Best Terrible Events In My Life”)

HAPPY BIRTHDAY TO ME! >>> 12 years in business!

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Send Your Hero On Fiction’s Most Famous 12-Step Journey

The “hero journey” concept (or “mono myth”) is central to story telling. It’s been described by Jung, Joseph Campbell, and plenty of others. And it’s SO relevant to the fitness industry, isn’t it? Do you use the idea of a “hero’s journey” in your content? It could be for your own story or – more […]

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Online boxing articles for a sports betting client

Ahead of the weekend’s boxing superfight for the pound-for-pound crown, here are three articles Nicola was commissioned to write for an online sports betting site. Mayweather vs Pacquiao 2015 fight overview article by Nicola Joyce For the Manny fans And for the “Money” fans The work came via an agency, for whom Nicola acts as […]

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Copywriter advice helps fitpro bag blogging role

Nicola Joyce – fitness copywriter – gives regular advice on her Facebook page, including “how to” tips for getting content published in magazines and on blogs. Her recent advice about reaching out to bloggers helped one fitness professional secure a guest blogging spot and find a guest blogger for her own site. “I used this […]

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