Tag Archives: copywriting

Storytelling for fitness business marketing: The Quest

It’s time for the third and final type of story in my series…. The Quest “The Quest”-type stories come after “Rags to Riches” stories in Christopher Booker’s famous list. The protagonist (and usually some companions) bravely strike out to unknown lands – either to find or win back some very important object, or to finally […]

Posted in News | Tagged , , , , , , , | Leave a comment

From RAGS To RICHES – classic stories for fitness brand marketing

I’ve been talking about storytelling recently – and the most effective “categories” of story for fitness businesses like yours. (Check out the post back there with the shadowy claw-hand – that was the first “category” (Overcoming The Monster). Let’s look at another type of story (as identified in Christopher Booker’s 2004 book “Why We Tell […]

Posted in News | Tagged , , , , , , , , | Leave a comment

Send Your Hero On Fiction’s Most Famous 12-Step Journey

The “hero journey” concept (or “mono myth”) is central to story telling. It’s been described by Jung, Joseph Campbell, and plenty of others. And it’s SO relevant to the fitness industry, isn’t it? Do you use the idea of a “hero’s journey” in your content? It could be for your own story or – more […]

Posted in News | Tagged , , , , , | Leave a comment

Super-Quick Fix For Your Biggest Content-Creation Fear

I know loads of fitpros really struggle with the idea of creating video content. But it’s something you need to be doing – for your FB groups, as video sales letters, for your website… Here’s a VERY quick (10-seconds-long, actually!) fix. It’ll get you over all your fears about video content. **Snapchat** Seriously. Get on […]

Posted in News | Tagged , , , , , , , , | Leave a comment

Client testimonial: Debbie Wyer Fitness

“I tried and tried writing content for my webpage, but really struggled to write anything. Luckily I met Nicola at a networking event. After a short chat she understood me, understood the type of thing I wanted, understood my style and in no time at all pulled together the content and my web pages went […]

Posted in News | Tagged , , , , , | Leave a comment

Nicola Joyce commissioned to write VisitBritain annual review

Copywriter Nicola Joyce was commissioned to write the annual review of VisitBritain, Britain’s national tourism agency. Working with a creative agency, Nicola wrote the content for the review, which included a foreword from VisitBritain’s Chairman, an interview with VisitBritain’s CEO and a full review of VisitBritain’s marketing and outreach activity in 2010/11. You can read […]

Posted in News | Tagged , , , , | Leave a comment