Tag Archives: fitness business

From RAGS To RICHES – classic stories for fitness brand marketing

I’ve been talking about storytelling recently – and the most effective “categories” of story for fitness businesses like yours. (Check out the post back there with the shadowy claw-hand – that was the first “category” (Overcoming The Monster). Let’s look at another type of story (as identified in Christopher Booker’s 2004 book “Why We Tell […]

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Send Your Hero On Fiction’s Most Famous 12-Step Journey

The “hero journey” concept (or “mono myth”) is central to story telling. It’s been described by Jung, Joseph Campbell, and plenty of others. And it’s SO relevant to the fitness industry, isn’t it? Do you use the idea of a “hero’s journey” in your content? It could be for your own story or – more […]

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