Tag Archives: fitness writer

Selected for PTDC “best fitness articles” of the week

One of Nicola’s own blog posts has been selected for the Personal Trainer Development Centre‘s “Best Fitness Articles Of The Week” slot (April 8th 2018). Nicola has been featured in this slot on previous occasions, but for content she has written for copywriting clients. This time it is her own blog which made the cut. […]

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Want fitness content ideas? Get my weekly curated email

Join these fitpros, gym owners and online coaches who get my #Mondaymediaroundup emails If you struggle for content ideas – or just always welcome more! – this is a no-brainer. ✅ weekly email of ready-made “hooks” for your content ✅curated by me (all you need to do is click the link) ✅ free advice on HOW to […]

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From RAGS To RICHES – classic stories for fitness brand marketing

I’ve been talking about storytelling recently – and the most effective “categories” of story for fitness businesses like yours. (Check out the post back there with the shadowy claw-hand – that was the first “category” (Overcoming The Monster). Let’s look at another type of story (as identified in Christopher Booker’s 2004 book “Why We Tell […]

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Send Your Hero On Fiction’s Most Famous 12-Step Journey

The “hero journey” concept (or “mono myth”) is central to story telling. It’s been described by Jung, Joseph Campbell, and plenty of others. And it’s SO relevant to the fitness industry, isn’t it? Do you use the idea of a “hero’s journey” in your content? It could be for your own story or – more […]

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Branding guru Nick Nanton recommends Nicola Joyce

USA branding consultant Nick Nanton recommends Nicola Joyce for ghostwriting, blogging, articles, press releases and any content. Nicola caught up with Nick at an annual business event for the fitness industry. Last year, she ghostwrote several chapters in a book produced by Nick and Celebrity Press (the book reached #1 in the Amazon bestseller list).

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