Tag Archives: writing

Storytelling for fitness business marketing: The Quest

It’s time for the third and final type of story in my series…. The Quest “The Quest”-type stories come after “Rags to Riches” stories in Christopher Booker’s famous list. The protagonist (and usually some companions) bravely strike out to unknown lands – either to find or win back some very important object, or to finally […]

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From RAGS To RICHES – classic stories for fitness brand marketing

I’ve been talking about storytelling recently – and the most effective “categories” of story for fitness businesses like yours. (Check out the post back there with the shadowy claw-hand – that was the first “category” (Overcoming The Monster). Let’s look at another type of story (as identified in Christopher Booker’s 2004 book “Why We Tell […]

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Nicola Joyce profiled in Get PT Clients magazine “Copywriting” edition

Nicola was delighted to be interviewed by Get PT Clients magazine, the magazine for PTs and fitpros who are serious about their business marketing. Her feature profile will be in the October edition, which is dedicated to copywriting and content marketing. Find Get PT Clients on Facebook here. When the copywriting edition with Nicola’s interview […]

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Copywriter advice helps fitpro bag blogging role

Nicola Joyce – fitness copywriter – gives regular advice on her Facebook page, including “how to” tips for getting content published in magazines and on blogs. Her recent advice about reaching out to bloggers helped one fitness professional secure a guest blogging spot and find a guest blogger for her own site. “I used this […]

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